American Soul is noticeable on Las Olas Boulevard by its logo engraved into a mirror-like plate on the front of the building that reflects the boulevard... which is sort of a metaphor for the clothing style of the store. The store has a unique selection of men's and women's fashions. Some pieces are bohemian with a European flair, some are graphic, "Ed Hardy-style" and some are soft and feminine, while still others are bold and nightclub-ready.
American Soul has been in business for nine years and has two locations, one on Las Olas Boulevard, and another in the Dolphin Mall in Miami. They have a medium-sized selection of graphic t-shirts with tattoo-like designs and rhinestones bedazzled onto them. They also have tight black dresses and rompers, perfect for nightclubs.
Then, like a multi-layered personality, the store offers another selection of pieces that are more Bohemian in nature, like loose, feminine pastel dresses for girls and casual t-shirts for guys. So if you want to find something to wear for a variety of occasions, this is a good store to check out.
Prices range from about $50 to $180. The staff is friendly and the store is clean and organized. The decor is minimal, the walls are light blue and there is marble flooring. American Soul is located at 810 E. Las Olas Blvd., Fort Lauderdale, FL 33301. To see more of what the store offers, you can visit their web site.
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